Hot August Blues & Roots Festival
identity, print & interactive
The Hot August Blues Festival is held every summer in Baltimore, Maryland to celebrate blues and roots music on both the local and national scale. I was approached to develop the look, feel, and overall marketing campaign for the 2013 fest, which included everything from the website and email blasts, to posters and backstage passes. We decided to hail the weekend celebration as "The Hottest Festival of the Summer," and conjured images of blues posters of the '40s and '50s, weathered shacks, and sweaty, bluesy, Americana fun in the design.